Privacy Policy

Welcome to Kiddies Kingdom Store – where little adventures begin! We are a family-focused online retailer based in Belfast, specialising in carefully curated products for children from birth to 12 years. Just as we prioritise the safety and joy of your little ones in every product we sell—from Britax car seats to Silver Cross prams and Babymore furniture—we are equally committed to protecting your privacy and personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website babyandchildstores.com. It is designed to be clear and transparent, in line with our promise of a secure, simple, and stress-free experience for all our wonderful parents, guardians, and gift-givers worldwide.

By using our website, you consent to the data practices described in this policy. If you have any questions, our friendly Belfast-based team is always here to help.

1. Who We Are & Our Data Controller

Kiddies Kingdom Store
16 Donegall Pass, Belfast, GB CH2L 1MV
Email: [email protected]
Website: www.babyandchildstores.com

We are the data controller responsible for your personal data collected through our website.

2. Information We Collect

To provide you with a seamless shopping experience, we collect information that you provide directly to us, as well as data collected automatically:

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment information (processed securely via our payment gateways).
• Transaction Data: Details about purchases you make (e.g., product type such as car seats, balance bikes, bedding), order value, and payment method.
• Technical Data: IP address, browser type, device information, and browsing behaviour on our site (e.g., pages viewed, time spent).
• Communication Data: Any correspondence with us via email or other channels.
• Marketing Preferences: Your preferences in receiving marketing from us.

We do not store your full payment card details on our servers. All payment data is processed by our secure, PCI DSS-compliant partners.

3. How We Use Your Information

We use your data only for legitimate business purposes, always with your child’s and family’s best interests in mind:

• To process and fulfil your orders (including shipping and customer service).
• To manage your account and provide you with customer support.
• To improve our website, product range (from Baby & toddler essentials to Bikes & ride-ons), and services.
• To send you order confirmations, shipping updates, and necessary transactional emails.
• To personalise your experience and recommend products that may interest your family.
• To comply with legal obligations and prevent fraud.
• With your consent, to send you marketing communications about new products, offers, and tips for parents.

4. How We Share Your Information

We treat your data with the same care we’d want for our own families. We only share it when necessary:

• Service Providers: Trusted third parties who help us operate our website, process payments (like PayPal), fulfil orders, and deliver parcels globally from Belfast.
• Legal Requirements: If required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, sale, or transfer of our business assets.

We never sell your personal data to third parties for their marketing purposes.

5. Data Storage and Security

Your security is our top priority. We implement robust measures to protect your data:

• Encryption: All transactions are protected with advanced SSL encryption, scrambling your data between your browser and our servers.
• Secure Systems: We partner with leading payment gateways that adhere to strict global security standards (PCI DSS compliance).
• Data Retention: We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law.
• International Transfers: As we ship globally (excluding some remote regions and parts of Asia), your data may be processed outside the UK/EEA, but only with adequate safeguards in place.

6. Your Rights

You have important rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, where applicable.
• Objection: Object to processing of your data for certain purposes.
• Restriction: Request restriction of processing in specific circumstances.
• Data Portability: Request transfer of your data to another controller.
• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies help us remember your preferences, keep your shopping basket intact, and understand how families like yours explore our collections (from Accessories to Baby carriers).

You can control cookies through your browser settings. However, disabling some cookies may affect the functionality of our website, such as the checkout process.

8. Children’s Privacy

While we sell products for children, our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

9. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this page periodically.

Thank you for trusting Kiddies Kingdom Store. We are honoured to be part of your family’s journey.